The event will take place at Hereford College of Arts, Folly Lane, Hereford HR1 1EB
The speakers at this event will be:
Pete works as a coach and mentor for creative businesses and, as its business editor, is a regular contributor to Craft and Design Magazine. Pete has 30 years’ experience of working with creative businesses and individuals, helping make the best of their creativity, their businesses and themselves. You can find more information on Pete and his work at www.crumbhuddle.com
Make your Creativity Pay - a talk and workshop
Based on the book of the same name, this talk is aimed at creative individuals who want to earn their living from their craft - be that blacksmithing, videography, cake-making or textile design. The talk explores what Pete calls the immutable truths of creative self-employment - the relationships you need to build and the things you need to do and pay attention to in order to start and sustain your business successfully.
This talk is delivered in two sections - an insight into how Pete’s career has developed and the twists and turns along the way, followed by an interactive workshop that explores the ‘immutable truths’. This allows individuals to think through their own unique responses to these themes. Everyone leaves with food for thought.
“Fascinating, utterly informed, I’m motivated to do more..” Workshop participant.
Emily set up Marshall Walker Associates as an independent LinkedIn® training organisation. Emily is an experienced business to business (B2B) marketer and business developer. She has worked as a Marketing and Business Development Director in the professional services sector for over 15 years and has an MBA from the London Business School.
Using LinkedIn to promote your business
LinkedIn® is a powerful marketing and business development tool, especially for B2B businesses and professional services. Emily's presentation will demonstrate just how powerful a tool LinkedIn® is and how you can effectively use it to the advantage of your business.
Heather speaks world-wide about entrepreneurship and social media. Her talk will be of great interest to those who wish to maximise the business opportunities offered by their web site and their social media presence.
Using social media to promote your business
Heather runs two small businesses in rural Herefordshire - Wiggly Wigglers (www.wigglywigglers.co.uk) and The Great British Florist (www.greatbritishflorist.co.uk) Living in a village with a population of 63, Heather realised that passing trade was a definite no no... In fact, there are more cows than humans! Desperation is a great form of inspiration, so back in 1996 she set up her very first website and was trading online by 2001.
As soon as there was a hint that the internet was to become a more two way conversation, in 2007 she gained a Nuffield Scholarship to study social media. Since then she has been using many tools such as Facebook and Twitter to benefit her own businesses in a variety of ways - sales, marketing, brand building and most importantly - listening. Her presentation will share these methods and ideas with you with a view to helping your business benefit from the web - as it is now in 2014.
You can find out a little about Heather Gorringe at www.heathergorringe.typepad.com, but if you Google her, you can see just how lively her online presence is.
Nick is a highly respected professional photographer whose work can be seen at www.nickfleming.com. Those who attended his excellent session at the 2013 AGM will know just how practical and valuable the advice is that he can offer on photographing our work. A little closer to the event we will canvass your questions on photographic problems you may have encountered ready for Nick’s presentation and practical workshop.
This not-to-be-missed event is open to BABA members only. Tickets cost just £ 35.00 or £25.00 for student members.
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